This is the imaginary farm!

So then… this is our blog. Up and running at long last! ☺ I guess you might be wondering about the whole imaginary farm thing, so here’s the lowdown…

Imaginary farm is the place where all our ideas are born, grown, or laid (as you will soon see, our ideas come in many shapes and forms.)
We have lots of livestock on the imaginary farm, but we only breed our best.
Sometimes we plant seeds and see things slowly grow.
Sometimes we lay eggs and sit on them until they hatch.
Occasionally we step in cowpat, which is quite unfortunate but rather inevitable given our line of work. We never let it faze us though - we just change our shoes!

So that is the imaginary farm. For those who might be confused or think we’re a little bit crazy – well, you may well be right – but basically it is a metaphor for our lives as advertising creatives. Simple! (Or not) Anyway, it is what it is (or maybe it is what it isn’t – seen as it’s imaginary??) Ahhhh I’m beginning to confuse myself now, so I’ll stop…
As for how we came up with the imaginary farm thing in the first place and the purpose of it all, I’ll let Nic take care of that one!