Effortless!

I love how this ad was made in one take and it wasn't CGI! I think it makes the ad seem so much better when you find this out - a bit like when you realise the Sony Bravia ads were all made and weren't computer generated. I feel as though the makers are respecting their viewers more as they're not trying to fool them.

To say it's effortless is a bit of a stretch as that poor guys every movement being watched by that many people, just waiting for him to cock up doesn't shout effortless to me! But.....the overall finished take does look effortless!