Different!

Today we went to Different to see Mark Martin the CD, we were really quite nervous cos the email we received from him was really blunt! But, in real life he was lovely! Definitely knows what he's talking about. It was an eye opening experience to see how differently local agencies work and crit the work to how the agencies we saw in London did. Mark wanted to see more finished artwork in our book and for us to have a much greater volume, which I completely understand; we did try and include a lot of different medias such as: direct mail, website, press, billboard and interactive sites.
He appreciated that we'd looked into the work his company does and had a shot at one of his clients (which actually turned out to be his company!) He wanted to see a much bigger range of products and said that we have stopped at the first concept for a few of our products-which is understood for the parcel force one as that was a last minute thing to replace the Polaroid campaign that we desperately wanted out of the book!
Good point - he said we could call back when ever we wanted and get our book looked at again once we had made the improvements!