Grab a quick bite!

The D&AD student awards are an amazing opportunity for students like us to get work seen and judged by top creatives. Not to mention the opportunities that can prevail for those whose work is selected as some of the best in the bunch.

We selected the Metro brief to work on, mainly because of its category – poster/outdoor advertising. Nichola and I both feel confident working on poster ads, as we know a lot about the restrictions, limitations and possibilities existing for this type of media.

The brief was to create a transport advertising poster campaign and strapline that cuts through the visual noise of the everyday commute promoting Metro as the best way to get up to speed with the latest news in the morning.

This is what we came up with.







We used breakfast foods like toast, fruit and cereal to represent something quick that you need in the morning. Metro’s target audience are busy people and don’t have time for big breakfasts before work – just like they don’t have time to read big long stories in newspapers. They need something quick and light to set them up for the day (just like a bit of bite sized news).

I think our campaign answers the brief effectively. We kept the tone of the campaign fresh and fun, which is what was specified in the brief. We also kept our campaign very simple visually. We left quite a lot of negative space, as we wanted our ads to be reflective of Metro – which is very concise and not at all cluttered. In fact, if you removed all of the advertisements from a Metro paper, you would be left with a hell of a lot of negative space.

Hopefully our campaign will be well received by the D&AD judges (fingers crossed anyway!)