For the brief we are currently working on, we have decided to take quite a typographic approach with our designs. Typography is something we haven't really considered too much in the past, but as the campaign we are working on is copy based, we think it's important that we use typography to ensure our ads are still visually interesting.
At the minute most of the work in our book is quite visual, so creating this campaign will help us to add a bit more variation. Also, the campaign is promoting North East England, so it is a completely new kind of 'client' for us to work on, which will further add variation to our book.
Here are a few examples of ads I think use typography really effectively:
Three completely different uses, all equally inventive - don't you think?
Each of these examples shows a different way that typography can be used to create visual imagery, which is what we are trying to achieve with our North East England campaign. As you can see, when done effectively and within the right context, the results can be extremely positive.
